Seems Blu-Ray sales are on the up n up, not suprisingly due to the fact that HD Dvd is no longer around and Blu-ray sales continue to rise drastically despite the staggering U.S. economy.
As DVD sales decline, Blu-ray has been filling in the gap, generating more than $200 million in the first half of 2008. This is in stark contrast to the same point last year, where Blu-ray earnings were less than 33% of current figures.
“We are trending 8% Blu-ray sales [per title], and at the end of the year, we will be between 10% and 12%,” stated Mike Dunn of 20th Century Fox Home Entertainment.
Lori MacPherson, general manager for Walt Disney Studios Home Entertainment ahd this to say:
“I think people are becoming pickier on what they spend their money on, but home entertainment always represents a good value. Thirty dollars for a Blu-ray movie that you can watch over and over again is still a great value,” she commented.
As Blu-ray production costs begin to drop, savings will be passed on to consumers and, in return, Blu-ray will take an even more prominent place in people’s homes. With HDTV penetration higher than ever, Blu-ray may very well overtake DVD prior to 2012, the previously accepted prediction. News Source